The cookie. It’s the reason TWIX is the perfect companion to coffee (and tea.) So let’s give people what they want -the cookie -and make their coffee itself way better while we’re at it.
Introducing the “TWIX Meltdown” -a first of its kind product that allows you to place your TWIX into any cup of hot coffee and pull out just the cookie. As a result, the chocolate and caramel are melted into the hot coffee, turning it into a TWIX Caramel Macchiato, and leaving you with a crisp cookie to snack on while enjoying it.
We’ll roll this product out around the world. And use the PR that comes to point out that TWIX goes well with hot beverages like coffee and tea. We’ll partner with retailers to sell/distribute the product. We’ll have a Left TWIX version in gold, and a Right TWIX version in red.
The product clips onto the side of your coffee mug and holds a tube in place that goes in the middle of your filled coffee mug. There are holes in the tube, to let in hot coffee to melt the chocolate and caramel. When you pull the TWIX out, the lip of the tube catches the chocolate and caramel and strips it away off the cookie -leaving just the cookie in hand.